Informative Category Archives

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Schema Markup in 1/3 of Google Results

Published on 7 May 2014 at 7:43 pm. No Comments.
Filed under Google,Informative,Search Engine Optimization.

Why do 0.3% of sites use schema markup when some form of schema is in 36% of Google search results? What is Schema Markup? A few years back Google, Bing, and Yahoo realized that they could produce better search results if websites were more clear about the content on the page. They formed the site […]

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Business Info Displayed in Google Search Results

Published on 30 Apr 2014 at 9:42 pm. No Comments.
Filed under Google,Informative,Marketing,Mobile,Search Engine Optimization.

Want to add your business info like phone numbers and hours of operation to Google Search Results? Business Info: Business Phone Numbers Recently Google revealed a simple process to add your business phone numbers to Google’s Knowledge Panel. The Knowledge Panel is the panel in Google search that sometimes displays business info about a company. […]

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Heartbleed Critical SSL Vulnerability

Published on 13 Apr 2014 at 7:48 pm. No Comments.
Filed under Google,Informative.

The critical SSL vulnerability called Heartbleed is in the news. Here we explain how it affects you. What is Heartbleed? Heartbleed is the name of a critical bug recently found in OpenSSL. OpenSSL is the most popular cryptology software in the world. This means that two-thirds of the web was vulnerable. Even worse is that […]

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The Need for SPDY

Published on 10 Apr 2014 at 7:07 pm. No Comments.
Filed under Google,Informative,Mobile,Search Engine Optimization.

Security is no excuse for slowness. With the SPDY protocol your secure HTTPS traffic transfers faster. What is SPDY? You have probably heard of HTTP. HTTP is the protocol that delivers unsecured content on the web. This is fine for most sites since most don’t take in sensitive material like credit card data, social security […]

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Mobile Meta Descriptions Must Be Short

Published on 16 Mar 2014 at 7:31 pm. No Comments.
Filed under Informative,Mobile,Search Engine Optimization,writing.

Meta descriptions below 157 characters is SEO 101. Is this length right for mobile meta descriptions? No. It turns out that the character limit is not absolute. When blogging got big Google updated their code to show the publication date at the beginning of the search result. This ate away from the number of characters […]

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Backlinks: Yea or Nay

Published on 14 Mar 2014 at 7:46 pm. No Comments.
Filed under Google,Informative,Marketing,Search Engine Optimization,Social Media.

Link building strategies to build up backlinks taken too far can run the risk of associating your brand with spam. Should you still do it? What are Backlinks? Backlinks are links that go back to your site. Any link that goes to your site is a vote of confidence by that site when it comes […]

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