{"id":611,"date":"2011-12-08T20:19:49","date_gmt":"2011-12-08T20:19:49","guid":{"rendered":"http:\/\/www.brandbuildercompany.com\/blog\/?p=611"},"modified":"2012-09-23T23:35:06","modified_gmt":"2012-09-24T04:35:06","slug":"using-hashtags","status":"publish","type":"post","link":"https:\/\/www.powrsurg.com\/blog\/2011\/12\/08\/using-hashtags\/","title":{"rendered":"Using #Hashtags"},"content":{"rendered":"<p>#Hashtags are trending. They are a social media convention that simplifies searching for a given topic. This makes life easier for both the casual user and for brands to engage in inbound marketing via social media marketing.<!--more--><a href=\"http:\/\/www.brandbuildercompany.com\/blog\/wp-content\/uploads\/2011\/12\/hashtags.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-615\" title=\"What are #Hashtags?\" itemprop=\"image\" src=\"http:\/\/www.brandbuildercompany.com\/blog\/wp-content\/uploads\/2011\/12\/hashtags.png\" alt=\"What are #Hashtags?\" width=\"360\" height=\"120\" \/><\/a><\/p>\n<p>A hashtag is a single word phrase that is prefixed with a hash (#) character. They are entirely user generated phrases. Anything can be a hashtag. You can abbreviate a phrase or you can concatenate a bunch of words into a single hashtag. For example #fb stands for Facebook, while #justinbieber stands for Justin Bieber.<\/p>\n<h2>Hashtags are Trending<\/h2>\n<p>While you can make up your own hashtags it is very useful to use hashtags that are <a href=\"http:\/\/tagdef.com\/\" target=\"_blank\">well known<\/a> and <strong>trending<\/strong>. Trending refers to a phrase that is one of the most used phrase on a social network (usually Twitter) at a given moment. Trending topics usually relate to something going on in television, sports, etc. At the moment of this writing <a href=\"https:\/\/twitter.com\/#!\/search\/%23virginiatech\" target=\"_blank\">#virginiatech<\/a> is the most trending hashtag in the US, and <a href=\"https:\/\/twitter.com\/#!\/search\/%23newtwitter\" target=\"_blank\">#newtwitter<\/a> is trending most trending hashtag Worldwide.<\/p>\n<h2>Social Media Network Support<\/h2>\n<p>Hashtags first gained popularity on Twitter, but have since expanded to most social media networks. You can use hashtags on Twitter, Google+, LinkedIn, YouTube (comment search). Currently, Facebook and Flickr do <strong>not<\/strong> support hashtags. Since Facebook allows for public posts to be searched the lack of support for hashtags is very odd. One would expect support to be coming soon.<\/p>\n<h2>Social Media Marketing<\/h2>\n<p>Hashtags have become a huge part of social media marketing. It is very simple to add a hashtag for your product or event into the branding. By including a hashtag you can later connect with individuals that are using your product\/service. This is a very simple, cheap task that offers a great return on investment.<\/p>\n<p>Hashtags are simple and easy to understand. Go forth and incorporate them into your next branding effort. You&#8217;ll be glad you did.<\/p>\n<p>This post was originally published as <a href=\"http:\/\/www.brandbuildercompany.com\/blog\/2011\/12\/08\/using-hashtags\/\">Using #Hashtags<\/a> for <a href=\"http:\/\/www.brandbuildercompany.com\/\">The BrandBuilder Company<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hashtags are a social media convention that simplifies search. They make life easier for users and brands engaging in social media marketing.<\/p>\n","protected":false},"author":1,"featured_media":615,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65,30],"tags":[49,29,31],"class_list":["post-611","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-social-media","tag-google","tag-linkedin","tag-twitter"],"_links":{"self":[{"href":"https:\/\/www.powrsurg.com\/blog\/wp-json\/wp\/v2\/posts\/611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.powrsurg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.powrsurg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.powrsurg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.powrsurg.com\/blog\/wp-json\/wp\/v2\/comments?post=611"}],"version-history":[{"count":1,"href":"https:\/\/www.powrsurg.com\/blog\/wp-json\/wp\/v2\/posts\/611\/revisions"}],"predecessor-version":[{"id":1651,"href":"https:\/\/www.powrsurg.com\/blog\/wp-json\/wp\/v2\/posts\/611\/revisions\/1651"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.powrsurg.com\/blog\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.powrsurg.com\/blog\/wp-json\/wp\/v2\/media?parent=611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.powrsurg.com\/blog\/wp-json\/wp\/v2\/categories?post=611"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.powrsurg.com\/blog\/wp-json\/wp\/v2\/tags?post=611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}