![\"An](\"http:\/\/www.powrsurg.com\/blog\/wp-content\/uploads\/2014\/06\/instagram-android-firefox-os-windows-brand-builder-websites-300x300.jpg\")
<\/a>An Instagram photo of Android resting on Firefox OS in front of Windows.<\/p><\/div>\n
Instagram is a social network built around the mobile user. 97% of users are coming from a mobile device<\/a>. That makes it one of the most intimate social networks around. This intimacy has helped fuel its growth. Instagram saw its numbers grow by 10% to 28% of all social users according to Social Media Examiner’s 2014 Social Media Marketing Industry Report<\/a>.<\/p>\n The study found that full-time social media marketers are 46% more likely to invest in Instagram over part-time marketers. B2C communication has driven that growth. This tells you that Instagram is a useful tool for growing your brand’s personal connection with consumers.<\/p>\n The heavy growth in B2C over B2B makes sense. B2B needs meaty content that can back-up their claims. B2C doesn’t. B2C just needs to tell an entertaining story. An Instagram post tells its story with a single photo. That photo creates a personality. A business with a fun personality will attract far more costumers over one with no personality. Think back to when you were a kid. Who got more attention: the friendly outgoing kids or the ones that sat off to the side away from everyone? Same thing here. Show your personality and you’ll see growth for your brand.<\/p>\n I know it sounds weird to of Instagram as a tool for improving SEO, but every bit helps. It won’t help much for national exposure, but it’s useful for local SEO. By assigning a location connected to your business to the photo you build up a Photo Map<\/strong>. This lets you associate these fun images with your location. Someone viewing your profile and browsing to your Photo Map will see what your brand has to offer locally.<\/p>\n At this time Instagram does not let you browse by location. This means that you can’t see what others have posted at your business unless you search. I know this hurts its usefulness as a local SEO tool, but I don’t think that will last forever. A “browse nearby” feature makes too much sense. To do that they need to combine data. Wouldn’t you rather be the company that has a wealth of photos for your business on day one and not the company caught empty-handed? I know I would. So get out there and start taking fun photos at your company and tag the location. It will help.<\/p>\n Thank you and keep building your brand.<\/p>\n This post was originally published as Instagram Can Grow Brands<\/a> for Brand Builder Websites<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Instagram is more than just a social network. It’s a way you can grow your brand and improve local SEO. Instagram for Social Connections Instagram is a social network built around the mobile user. 97% of users are coming from a mobile device. That makes it one of the most intimate social networks around. This […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65,22,53,30],"tags":[137,58,118],"class_list":["post-2087","post","type-post","status-publish","format-standard","hentry","category-marketing","category-mobile","category-search-engine-optimization","category-social-media","tag-instagram","tag-local","tag-social-media-marketing"],"_links":{"self":[{"href":"https:\/\/www.powrsurg.com\/blog\/wp-json\/wp\/v2\/posts\/2087","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.powrsurg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.powrsurg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.powrsurg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.powrsurg.com\/blog\/wp-json\/wp\/v2\/comments?post=2087"}],"version-history":[{"count":1,"href":"https:\/\/www.powrsurg.com\/blog\/wp-json\/wp\/v2\/posts\/2087\/revisions"}],"predecessor-version":[{"id":2089,"href":"https:\/\/www.powrsurg.com\/blog\/wp-json\/wp\/v2\/posts\/2087\/revisions\/2089"}],"wp:attachment":[{"href":"https:\/\/www.powrsurg.com\/blog\/wp-json\/wp\/v2\/media?parent=2087"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.powrsurg.com\/blog\/wp-json\/wp\/v2\/categories?post=2087"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.powrsurg.com\/blog\/wp-json\/wp\/v2\/tags?post=2087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Instagram for Local SEO<\/h2>\n