The KISS Principle recommends you keep your writing simple. Avoid industry jargon to improve your SEO.<\/p>\n
KISS commonly stands for “Keep It Simple, Stupid”. It is sometimes called “Keep It Super Simple” by authors that do not want to insult the reader’s intelligence. The basic idea is that most things work better when they only do simple things. It’s basically saying that less is more<\/a>. When things get complex there is more likelihood for things to go wrong.<\/p>\n Often times there are very important terms that you know people in your industry are familiar with and will search for. Because you’re in that industry you will often want to include these keywords so that you rank well for them. You’re working with these things every day so they may not even seem complicated to you. When you do this you run the risk of confusing the reader and they’ll just leave your site and never come back. Said readers will not recommend your service to anyone. Nor will they link to your site.<\/p>\n Google’s Matt Cutts recently answered a question on whether you should focus on clarity over technical jargon.<\/p>\nHow does the KISS Principle Relate to SEO?<\/h2>\n