{"id":1976,"date":"2013-11-06T20:23:39","date_gmt":"2013-11-07T01:23:39","guid":{"rendered":"http:\/\/www.powrsurg.com\/blog\/?p=1976"},"modified":"2013-11-06T20:23:39","modified_gmt":"2013-11-07T01:23:39","slug":"klout-verified-snapshots-bing","status":"publish","type":"post","link":"https:\/\/www.powrsurg.com\/blog\/2013\/11\/06\/klout-verified-snapshots-bing\/","title":{"rendered":"Klout-verified Snapshots on Bing"},"content":{"rendered":"<p itemprop=\"description\">A Klout-verified Snapshot lets you influence the way you appear in Bing search results. Snapshots add social media info to results on Bing.<!--more--><\/p>\n<p><strong>Klout<\/strong> is a social network dedicated to <a href=\"http:\/\/www.brandbuilderwebsites.com\/blog\/2011\/12\/01\/klout-measuring-online-influence\/\">measuring online influence<\/a>. It is primarily driven through the information you share on social media networks. At this time it does <em>not<\/em> use Google Authorship to rank influence on accounts outside of Klout&#8217;s pre-defined networks. Basically this means that content on your self-hosted blog does not yet influence your score. The number of likes, tweets, and +1 to the link you share for you blog posts count.<\/p>\n<p>You must constantly post on these networks to remain influential. Expect to see your score drop if you cut back on social media posting. In the last few weeks I have cut back on travel, and thus decreased my FourSquare check-ins, since breaking my arm. I have also been working late on a project for work which has reduced my postings to Google+, Twitter, and Facebook. Put them together and my Klout score has declined.<\/p>\n<p>Earlier this year they announced that <a href=\"http:\/\/blog.klout.com\/2013\/06\/bing-search\/\">searches on Bing influence your Klout score<\/a>. Klout added this feature because they recognized that there are people in the world that have vast importance but do not actively engage in social media. With the new Klout-verified Snapshots feature you can manage how you appear in <a href=\"http:\/\/blog.klout.com\/2013\/10\/bing-klout-verified-snapshots\/\">Bing search results.<\/a><\/p>\n<h2>What does a Klout-verified Snapshot gain you?<\/h2>\n<div id=\"attachment_1977\" style=\"width: 310px\" class=\"wp-caption alignright\"><a href=\"http:\/\/www.powrsurg.com\/blog\/wp-content\/uploads\/2013\/11\/bing-klout-snapshot-brian-lepore.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1977\" class=\"size-medium wp-image-1977\" itemprop=\"image\" alt=\"Screenshot of Brian LePore's Klout-verified Snapshot on Bing.\" src=\"http:\/\/www.powrsurg.com\/blog\/wp-content\/uploads\/2013\/11\/bing-klout-snapshot-brian-lepore-300x204.jpg\" width=\"300\" height=\"204\" srcset=\"https:\/\/www.powrsurg.com\/blog\/wp-content\/uploads\/2013\/11\/bing-klout-snapshot-brian-lepore-300x204.jpg 300w, https:\/\/www.powrsurg.com\/blog\/wp-content\/uploads\/2013\/11\/bing-klout-snapshot-brian-lepore-1024x698.jpg 1024w, https:\/\/www.powrsurg.com\/blog\/wp-content\/uploads\/2013\/11\/bing-klout-snapshot-brian-lepore.jpg 1095w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-1977\" class=\"wp-caption-text\">My results in Bing after I signed up for a Klout-verified Snapshop.<\/p><\/div>\n<p>When Bing recognizes your name in search results over on the right they will display a &#8220;See results for&#8221; section. This section displays your name as a link along with your LinkedIn profile image and current position. Clicking on this link will direct users to a new search that is mostly focused on your Klout account. The right hand section displays the following:<\/p>\n<ul>\n<li>Your LinkedIn summary, work experience, education, and profile image.<\/li>\n<li>Your Klout score, influential topics, and a certification mark.<\/li>\n<li>Links to your social profiles on Twitter, Facebook, and LinkedIn.<\/li>\n<li>Two of your most influential moments from Twitter or Instagarm.<\/li>\n<\/ul>\n<p>Those are the only definitive statements from Klout about how Klout-verified Snapshots work. Here are some of my observations:<\/p>\n<ul>\n<li><strong>Bing rewrites the page description for certain links.<\/strong><\/li>\n<li>Bing is constantly updating. I took the screenshot for this blog post less than 24 hours ago and Bing has updated their logo in that time.<\/li>\n<li>LinkedIn always appears near the top.<\/li>\n<li>Facebook and Twitter profiles do not appear on page one except for the buttons on the right.<\/li>\n<li>Your other social profiles appear in the search results list.<\/li>\n<li>Your activity on said networks does <em>not<\/em> influence their location in results.<\/li>\n<\/ul>\n<p>The first bullet point is the most strange to me. Bing has rewritten the description for the Brand Builder Websites home page. This is what they display.<\/p>\n<blockquote><p>A leading <strong>w ebsite<\/strong> design and development <strong>company<\/strong> in Rochester NY providing the most useful and simple tools for effectively managing your <strong>website<\/strong><\/p><\/blockquote>\n<p>That is not a botched copy and paste job just now. They did insert a space between the &#8216;w&#8217; and &#8216;e&#8217; in &#8216;website&#8217;. I don&#8217;t know where that description came from. It&#8217;s not one that I remember us ever using. Especially not on the home page. It&#8217;s not the description for any page on our site. I do appreciate that Bing feels that we have the <em>most useful and simple tools<\/em> for effectively managing your website. \ud83d\ude09<\/p>\n<p>Here&#8217;s the current description for the home page:<\/p>\n<blockquote><p>Learn how Brand Builder Websites provides small business websites in Rochester, NY access to our custom web design, CMS software, and mobile website solutions.<\/p><\/blockquote>\n<p>That description explains who we are and what we offer. It does not talk about web development (which of course <a href=\"http:\/\/www.brandbuilderwebsites.com\/Website-Design\/Web-Development.html\">we offer<\/a>). Normal search results receive that description. This is something to look at once you have a Klout-verified Snapshot.<\/p>\n<p>The last bullet point is very strange. When MySpace re-launched I activated my account to check it out. I have not posted there in years and yet it&#8217;s ranked higher than my active Google+ profile? I think there is some bias in the search results.<\/p>\n<p>I recommend you <a href=\"http:\/\/klout.com\/snapshot\/signup\">sign up for your Klout-verified Snapshot<\/a>. It&#8217;s easy to do and lets you to influence search results. You&#8217;ll present users with a better experience. Shouldn&#8217;t that always be your goal?<\/p>\n<p>This post was originally published as <a href=\"http:\/\/www.brandbuilderwebsites.com\/blog\/2013\/10\/17\/klout-verified-snapshots-bing\/\">Klout-verified Snapshots on Bing<\/a> for <a href=\"http:\/\/www.brandbuilderwebsites.com\/\">Brand Builder Websites<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Klout-verified Snapshot lets you influence the way you appear in Bing search results. Snapshots add social media info to results on Bing.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,53,30],"tags":[55,137,68,29,178],"class_list":["post-1976","post","type-post","status-publish","format-standard","hentry","category-informative","category-search-engine-optimization","category-social-media","tag-bing","tag-instagram","tag-klout","tag-linkedin","tag-twiter"],"_links":{"self":[{"href":"https:\/\/www.powrsurg.com\/blog\/wp-json\/wp\/v2\/posts\/1976","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.powrsurg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.powrsurg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.powrsurg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.powrsurg.com\/blog\/wp-json\/wp\/v2\/comments?post=1976"}],"version-history":[{"count":3,"href":"https:\/\/www.powrsurg.com\/blog\/wp-json\/wp\/v2\/posts\/1976\/revisions"}],"predecessor-version":[{"id":1980,"href":"https:\/\/www.powrsurg.com\/blog\/wp-json\/wp\/v2\/posts\/1976\/revisions\/1980"}],"wp:attachment":[{"href":"https:\/\/www.powrsurg.com\/blog\/wp-json\/wp\/v2\/media?parent=1976"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.powrsurg.com\/blog\/wp-json\/wp\/v2\/categories?post=1976"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.powrsurg.com\/blog\/wp-json\/wp\/v2\/tags?post=1976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}