{"id":1935,"date":"2013-09-13T11:01:09","date_gmt":"2013-09-13T16:01:09","guid":{"rendered":"http:\/\/www.powrsurg.com\/blog\/?p=1935"},"modified":"2013-09-13T11:02:41","modified_gmt":"2013-09-13T16:02:41","slug":"iphone-event-2013-news","status":"publish","type":"post","link":"https:\/\/www.powrsurg.com\/blog\/2013\/09\/13\/iphone-event-2013-news\/","title":{"rendered":"iPhone Event 2013 News"},"content":{"rendered":"<p itemprop=\"description\">Apple&#8217;s iPhone event for 2013 has come to pass. Rumors pointed to the release of iOS 7 and a cheaper iPhone. Were the rumors correct?<!--more--><\/p>\n<p><strong>Yes!<\/strong><\/p>\n<h2>iPhone Event 2013: iOS 7<\/h2>\n<p>The features in iOS 7 have slightly evolved<a href=\"http:\/\/www.brandbuilderwebsites.com\/blog\/2013\/06\/10\/apple-wwdc-2013\/\"> since we first wrote about them<\/a>. Apple has not added any new significant features from the primary release. The look of the operating system has evolved to more closely resemble Android.<\/p>\n<p>As a reminder, new things in iOS 7 include:<\/p>\n<ul>\n<li>A new design that is no longer based on things in the real world.<\/li>\n<li>Access the Notification Center from the lock screen.<\/li>\n<li>Improved multitasking giving more resources to the apps you use the most.<\/li>\n<li>Access Safari&#8217;s browser history with a swipe.<\/li>\n<li>Siri changes like:\n<ul>\n<li>Adjust between a male and a female voice.<\/li>\n<li>Adjust the phone&#8217;s brightness.<\/li>\n<li>Pulling information from Wikipedia.<\/li>\n<li>Bing is the new search results page.<\/li>\n<li>Better in-car support.<\/li>\n<\/ul>\n<\/li>\n<li>AirDrop can share files with those around you.<\/li>\n<li>Built-in filters and cropping for the photo app.<\/li>\n<\/ul>\n<p>The release date of iOS 7 is September 18. It will ship on the new iPhones that Apple has introduced in this iPhone event. You can install it on the iPhone 4 , iPad 2, and fifth generation iPod touch.<\/p>\n<h2>iPhone event 2013: iPhone 5S<\/h2>\n<p>The iPhone 5S is your typical off-year upgrade to the iPhone. The look and feel of the phone have not changed. The changes are mostly internal. They upgraded the processor to A7 which is about <a href=\"https:\/\/twitter.com\/claytonmorris\/status\/371645900567113728\">31% faster<\/a> than its predecessor.<\/p>\n<p>The most interesting change is the <a href=\"http:\/\/www.cultofmac.com\/244050\/parts-confirm-the-iphone-5s-has-a-home-button-fingerprint-sensor\/\">fingerprint scanner built into the home button<\/a>. This scanner improves security on the iPhone. You can now unlock the phone with one press.<\/p>\n<p>The camera is the next area to receive an upgrade. Apple has added a dual-LED flash and widened the aperture to f\/2.2. Despite the rumors of <a href=\"http:\/\/www.macrumors.com\/2013\/04\/15\/iphone-5s-may-come-equipped-with-12-megapixel-rear-camera-and-improved-night-shooting\/\">an increase to 12-13 MP<\/a>, the back camera still takes pictures at 8 MP. A far cry from the <a href=\"http:\/\/www.brandbuilderwebsites.com\/blog\/2013\/07\/11\/lumia-1020-camera\/\">41 MP on the Nokia Lumia 1020<\/a>, but still an improvement.<\/p>\n<p>The iPhone 5S comes in black, white, and champagne gold. The contract-free version of the 5S goes for $649.<\/p>\n<h2>iPhone event 2013: iPhone 5C<\/h2>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.powrsurg.com\/blog\/wp-content\/uploads\/2013\/09\/iphone-5c-2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-1936\" itemprop=\"image\" alt=\"The iPhone 5C colors as seen in the iPhone event 2013.\" src=\"http:\/\/www.powrsurg.com\/blog\/wp-content\/uploads\/2013\/09\/iphone-5c-2.png\" width=\"586\" height=\"206\" srcset=\"https:\/\/www.powrsurg.com\/blog\/wp-content\/uploads\/2013\/09\/iphone-5c-2.png 733w, https:\/\/www.powrsurg.com\/blog\/wp-content\/uploads\/2013\/09\/iphone-5c-2-300x105.png 300w\" sizes=\"auto, (max-width: 586px) 100vw, 586px\" \/><\/a><\/p>\n<p>The iPhone 5C is the dark horse of the event. The 5C is a cheaper version of the iPhone. The case is plastic instead of metal and comes in far more colors than the typical iPhone. The iPhone 5C comes in five colors &#8211; green, white, blue, pink, yellow. The 5C edition will use the A6 processor. The contract-free version of the 16 GB 5C is $549.<\/p>\n<p>The real meaning of the &#8216;C&#8217; is &#8220;China&#8221;. Apple&#8217;s push for China is so strong that they <a href=\"http:\/\/www.latimes.com\/business\/technology\/la-fi-tn-with-the-iphone-5c-the-c-may-stand-for-china-20130908,0,7624267.story\">scheduled a second event in Beijing 9 hours after the event in America<\/a>. Apple needs this cheaper iPhone to improve market share. Especially in developing countries. While Apple maintains a 40% market share in America, it&#8217;s <a href=\"http:\/\/www.zdnet.com\/iphone-5s-iphone-5c-and-beyond-why-apple-needs-to-break-the-smartphone-to-remake-it-7000020344\/\">global market share is only 14%<\/a>. With <a href=\"http:\/\/www.wpcentral.com\/windows-phone-second-most-popular-mobile-platform-latin-america\">Windows Phone<\/a> and <a href=\"http:\/\/www.androidcentral.com\/firefox-os-launches-spain-while-android-reaches-70-market-share\">Firefox OS<\/a> rising sharply in developing markets Apple needed to make this move to grow the brand.<\/p>\n<p>This post was originally published as <a href=\"http:\/\/www.brandbuilderwebsites.com\/blog\/2013\/09\/10\/iphone-event-2013\/\">iPhone Event 2013 News<\/a> for <a href=\"http:\/\/www.brandbuilderwebsites.com\/\">Brand Builder Websites<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple&#8217;s iPhone event for 2013 has come to pass. Rumors pointed to the release of iOS 7 and a cheaper iPhone. Were the rumors correct?<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,22],"tags":[132,42,77],"class_list":["post-1935","post","type-post","status-publish","format-standard","hentry","category-informative","category-mobile","tag-apple","tag-ios","tag-iphone"],"_links":{"self":[{"href":"https:\/\/www.powrsurg.com\/blog\/wp-json\/wp\/v2\/posts\/1935","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.powrsurg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.powrsurg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.powrsurg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.powrsurg.com\/blog\/wp-json\/wp\/v2\/comments?post=1935"}],"version-history":[{"count":2,"href":"https:\/\/www.powrsurg.com\/blog\/wp-json\/wp\/v2\/posts\/1935\/revisions"}],"predecessor-version":[{"id":1938,"href":"https:\/\/www.powrsurg.com\/blog\/wp-json\/wp\/v2\/posts\/1935\/revisions\/1938"}],"wp:attachment":[{"href":"https:\/\/www.powrsurg.com\/blog\/wp-json\/wp\/v2\/media?parent=1935"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.powrsurg.com\/blog\/wp-json\/wp\/v2\/categories?post=1935"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.powrsurg.com\/blog\/wp-json\/wp\/v2\/tags?post=1935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}