{"id":1927,"date":"2013-09-06T10:58:21","date_gmt":"2013-09-06T15:58:21","guid":{"rendered":"http:\/\/www.powrsurg.com\/blog\/?p=1927"},"modified":"2013-09-06T10:58:21","modified_gmt":"2013-09-06T15:58:21","slug":"graphics-role-in-inbound-marketing","status":"publish","type":"post","link":"https:\/\/www.powrsurg.com\/blog\/2013\/09\/06\/graphics-role-in-inbound-marketing\/","title":{"rendered":"Graphics Role in Inbound Marketing"},"content":{"rendered":"<p itemprop=\"description\">The old saying goes &#8220;a picture is worth thousand words.&#8221; That is why graphics must play an essential role in your inbound marketing efforts.<!--more--><\/p>\n<h2>Graphics in Social Media<\/h2>\n<p>Users <em>love<\/em> graphics in posts on social media networks. A study last year saw that <a href=\"http:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/33800\/Photos-on-Facebook-Generate-53-More-Likes-Than-the-Average-Post-NEW-DATA.aspx\">photos on Facebook generate 53% more likes than average posts<\/a>. A great graphic makes you stand apart from your competition.<\/p>\n<p><a href=\"http:\/\/www.powrsurg.com\/blog\/wp-content\/uploads\/2013\/09\/social-media-picture-facebook-trinity-home-renovations.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-1928\" alt=\"Before and after graphic of a property renovated for Trinity Home Renovations. This was one of the graphics created by Brand Builder Websites for promoting them on social networks.\" src=\"http:\/\/www.powrsurg.com\/blog\/wp-content\/uploads\/2013\/09\/social-media-picture-facebook-trinity-home-renovations-300x191.png\" width=\"300\" height=\"191\" srcset=\"https:\/\/www.powrsurg.com\/blog\/wp-content\/uploads\/2013\/09\/social-media-picture-facebook-trinity-home-renovations-300x191.png 300w, https:\/\/www.powrsurg.com\/blog\/wp-content\/uploads\/2013\/09\/social-media-picture-facebook-trinity-home-renovations-1024x652.png 1024w, https:\/\/www.powrsurg.com\/blog\/wp-content\/uploads\/2013\/09\/social-media-picture-facebook-trinity-home-renovations.png 1142w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Check out <a href=\"https:\/\/www.facebook.com\/photo.php?fbid=10151622310864372&amp;set=a.10150701637669372.404220.95705504371&amp;type=1\">this graphic<\/a> our <a href=\"http:\/\/www.brandbuilderwebsites.com\/Online-and-Search-Marketing.html\">social media marketing<\/a> expert Chris created for a client. In one simple image he created an entire story that anyone could understand. A simple before-and-after graphic with a tagline &#8220;From troublesome &#8230;. to terrific!&#8221; that helps drive the point across. The <em>total reach<\/em> for this graphic is triple-digit higher than a recent mostly text-based post.<\/p>\n<p>The graphic prominently displays the company&#8217;s logo in a central location. This was you are sure to know who did the work. No one can steal it to easily pass of this work as their own.<\/p>\n<h2>Infographics<\/h2>\n<p>An infographic is a graphic used to simplify complex data. An effectively created visual can <a href=\"http:\/\/www.forbes.com\/sites\/allbusiness\/2013\/08\/02\/use-infographics-to-boost-your-credibility-and-traffic\/\">trump textual information tenfold<\/a>. Using an infographic in a blog post greatly reduces the need to create paragraphs of text to get your point across. As a bonus you&#8217;ll have something that is easy to share across social media.<\/p>\n<div id=\"attachment_1929\" style=\"width: 872px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.powrsurg.com\/blog\/wp-content\/uploads\/2013\/09\/why-use-infographics-brand-builder-websites-2.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1929\" class=\"size-full wp-image-1929\" alt=\"Why use Infographics?\" src=\"http:\/\/www.powrsurg.com\/blog\/wp-content\/uploads\/2013\/09\/why-use-infographics-brand-builder-websites-2.png\" width=\"862\" height=\"907\" srcset=\"https:\/\/www.powrsurg.com\/blog\/wp-content\/uploads\/2013\/09\/why-use-infographics-brand-builder-websites-2.png 862w, https:\/\/www.powrsurg.com\/blog\/wp-content\/uploads\/2013\/09\/why-use-infographics-brand-builder-websites-2-285x300.png 285w\" sizes=\"auto, (max-width: 862px) 100vw, 862px\" \/><\/a><p id=\"caption-attachment-1929\" class=\"wp-caption-text\">Good infographics should draw the users attention. If you read this then the infographic worked. \ud83d\ude42<\/p><\/div>\n<p>An infographic is very time and labor intensive work. There are services such as <a href=\"http:\/\/piktochart.com\/\">Piktochart<\/a> and <a href=\"http:\/\/infogr.am\/\">Infogr.am<\/a> that help simplify the process for those that lack the graphic skills.<\/p>\n<p>The use of graphics in your inbound marketing effort will greatly increase your click-through rate. Once you have drawn them in you are partway there to converting them to a sale. In the end isn&#8217;t that what you&#8217;re hoping for with your marketing?<\/p>\n<p>How successful have graphics been to your inbound marketing efforts? Have you ever created an infographic? How did you do it and was it any more successful than a regular graphic? Please share your thoughts.<\/p>\n<p>This post was originally published as <a href=\"http:\/\/www.brandbuilderwebsites.com\/blog\/2013\/08\/22\/graphics-inbound-marketing\/\">Graphics Role in Inbound Marketing<\/a> for <a href=\"http:\/\/www.brandbuilderwebsites.com\/\">Brand Builder Websites<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The old saying goes &#8220;a picture is worth thousand words.&#8221; That is why graphics must play an essential role in your inbound marketing efforts.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,65,30],"tags":[63,172,118],"class_list":["post-1927","post","type-post","status-publish","format-standard","hentry","category-informative","category-marketing","category-social-media","tag-inbound-marketing","tag-infographics","tag-social-media-marketing"],"_links":{"self":[{"href":"https:\/\/www.powrsurg.com\/blog\/wp-json\/wp\/v2\/posts\/1927","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.powrsurg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.powrsurg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.powrsurg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.powrsurg.com\/blog\/wp-json\/wp\/v2\/comments?post=1927"}],"version-history":[{"count":1,"href":"https:\/\/www.powrsurg.com\/blog\/wp-json\/wp\/v2\/posts\/1927\/revisions"}],"predecessor-version":[{"id":1930,"href":"https:\/\/www.powrsurg.com\/blog\/wp-json\/wp\/v2\/posts\/1927\/revisions\/1930"}],"wp:attachment":[{"href":"https:\/\/www.powrsurg.com\/blog\/wp-json\/wp\/v2\/media?parent=1927"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.powrsurg.com\/blog\/wp-json\/wp\/v2\/categories?post=1927"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.powrsurg.com\/blog\/wp-json\/wp\/v2\/tags?post=1927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}