{"id":1751,"date":"2012-12-29T14:57:49","date_gmt":"2012-12-29T19:57:49","guid":{"rendered":"http:\/\/www.powrsurg.com\/blog\/?p=1751"},"modified":"2012-12-29T14:57:49","modified_gmt":"2012-12-29T19:57:49","slug":"tracking-santa","status":"publish","type":"post","link":"https:\/\/www.powrsurg.com\/blog\/2012\/12\/29\/tracking-santa\/","title":{"rendered":"Tracking Santa"},"content":{"rendered":"

It’s that time of year again when NORAD tracks Santa’s progress. In the past they teamed with Google, but something is different this year.<\/p>\n

\"NORAD<\/a>Mapping Santa’s Progress<\/h2>\n

For the past five years NORAD has chosen Google Maps to display Santa’s progress to the world<\/a>. This year they chose Bing<\/a>. Not only that but they have created mobile apps for Windows Phone, the Google Play store, the App Store, and a Windows 8 app. They list these apps in that exact order. Look out Android and iOS, Microsoft has you surrounded!<\/p>\n

Microsoft is working to gain relevancy in today’s mobile world. From big things such as launching Windows 8<\/a> and the Surface tablet <\/a>to marketing efforts like Spider-Man using Bing<\/a>. The other day I walked into Verizon looking for a screen wipe and was given one that highlighted Windows Phone and the Lumia 822. Landing a deal that means that millions of people — many impressionable children — will see Santa’s progress on Bing could help them gain traction. Microsoft’s offerings aren’t cool, but they’re showing that they can get the job done.<\/p>\n

Google Maps Santa Tracker<\/h2>\n

\"Google<\/a><\/p>\n

Google is not going to sit this year out. They have stepped up their game. Yes, they have a Santa tracker that uses Google Maps, but they also offer more. They have invited you to Santa’s village<\/a>! Google has worked with Santa’s elves to make sure that Santa’s reindeer are up to the task.<\/p>\n