{"id":1059,"date":"2012-04-26T23:48:14","date_gmt":"2012-04-26T23:48:14","guid":{"rendered":"http:\/\/www.brandbuildercompany.com\/blog\/?p=1059"},"modified":"2012-09-24T21:02:12","modified_gmt":"2012-09-25T02:02:12","slug":"trending-topics-and-seo","status":"publish","type":"post","link":"https:\/\/www.powrsurg.com\/blog\/2012\/04\/26\/trending-topics-and-seo\/","title":{"rendered":"Trending Topics and SEO"},"content":{"rendered":"

Trending Topics are popular phrases being discussed at that time. The phrase is commonly accredited to Twitter, but used on other social media networks such as Google+. So how can you<\/em> benefit from a trending topic?<\/p>\n

\"Trending<\/a>

Current trending topics on Twitter at the time of this posting.<\/p><\/div>\n

SEO Benefits of Trending Topics<\/h2>\n

Search engines love<\/em> fresh content<\/a> so if you are able to predict a trend and have copy written for it than you are going to see your site show up higher on search engines. Sometimes a trend is really easy to predict. Tonight is the first round of the NFL draft. I wrote this blog post during the afternoon and mentally prepared my copy for sharing across social media services:<\/p>\n

Draft First Round Pick from The BrandBuilder Company: Trending Topics and SEO<\/p><\/blockquote>\n

I am sure that news aggregators that scan social media networks for content will picked up this post. I am sure that it will be found by aggregators looking for SEO, and I would not be surprised to see it come up for NFL draft searches. The immediate benefit from this trend will be short-lived<\/a>, but any backlinks<\/a> that you can pick up will be helpful for your overall site ranking down the line.<\/p>\n

I do not suggest trying to use an unplanned trending topic to boost your rankings or as a means of marketing some type of product. An unplanned trending topic would be like a tsunami devastating a region, the death of a celebrity, or anything of the sort. KFC’s Thailand branch was left the following infamous Facebook update<\/a> in response to this month’s earthquake.<\/p>\n

Let\u00e2\u20ac\u2122s hurry home and follow the earthquake news. And don\u00e2\u20ac\u2122t forget to order your favorite KFC menu.<\/p><\/blockquote>\n

That will definitely get your name out there. If you’re a small brand the negative publicity will actually help<\/a>, but I still do not recommend it. The potential to have things backfire is too high in my mind. Reputation matters<\/a> and you should remember that before you say anything.<\/p>\n

So will you ride the next trend in hopes for a boost? And oh yeah, I am going to predict that the Buffalo Bills pick up Matt Kalil in the NFL draft. \ud83d\ude09<\/p>\n

This post was originally published as Trending Topics and SEO<\/a> for The BrandBuilder Company<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Trending Topics are popular topics being discussed at that time. They are accredited to Twitter, but used on social networks such as Google+<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53,30],"tags":[74,31],"class_list":["post-1059","post","type-post","status-publish","format-standard","hentry","category-search-engine-optimization","category-social-media","tag-buffalo-bills","tag-twitter"],"_links":{"self":[{"href":"https:\/\/www.powrsurg.com\/blog\/wp-json\/wp\/v2\/posts\/1059","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.powrsurg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.powrsurg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.powrsurg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.powrsurg.com\/blog\/wp-json\/wp\/v2\/comments?post=1059"}],"version-history":[{"count":4,"href":"https:\/\/www.powrsurg.com\/blog\/wp-json\/wp\/v2\/posts\/1059\/revisions"}],"predecessor-version":[{"id":1666,"href":"https:\/\/www.powrsurg.com\/blog\/wp-json\/wp\/v2\/posts\/1059\/revisions\/1666"}],"wp:attachment":[{"href":"https:\/\/www.powrsurg.com\/blog\/wp-json\/wp\/v2\/media?parent=1059"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.powrsurg.com\/blog\/wp-json\/wp\/v2\/categories?post=1059"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.powrsurg.com\/blog\/wp-json\/wp\/v2\/tags?post=1059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}