Effective communication is hard to master and easy to forget. So how do you improve communication?
writing Category Archives
The KISS Principle recommends you keep your writing simple. Avoid industry jargon to improve your SEO. What is the KISS Principle? KISS commonly stands for “Keep It Simple, Stupid”. It is sometimes called “Keep It Super Simple” by authors that do not want to insult the reader’s intelligence. The basic idea is that most things […]
Meta descriptions below 157 characters is SEO 101. Is this length right for mobile meta descriptions? No. It turns out that the character limit is not absolute. When blogging got big Google updated their code to show the publication date at the beginning of the search result. This ate away from the number of characters […]
Getting the right page headers is critical to SEO. Do them right to tell search engines your keywords. Do them wrong and lose their power. Using Page Headers Correctly Think of a web page as a legal document. These documents have one main header that covers the main topic. Under this header are sub-headers and […]
Optimizing your page descriptions and title tags are critical tasks in improving SEO. Do so also helps with sharing on social networks.
Web page usability tips to help your users to get the most out of your site. These tips will help small business owners maximize their ROI.
Haven’t touched your website in a long time? Add fresh content and consider a new design to boost your site’s ranking in search engines.
You know you need to regularly blog to generate traffic. You are great at what you do but may need help picking a topic. Here are sources for inspiration.
My friend, Christine, recently pointed out that most small business owners are not techies and I need a hook to get them to read this blog.
Blog writing that is both meaningful to your audience and is useful for search engines is a tricky thing to master. Here are some tips.